Technical or Engineering copywriting B2B Marketing Manager required to focus on technical copywriting, occasionally writing relevant white papers also with general all around brand management responsibilities.
The experienced Brand Marketing Manager will join a Marketing Team delivering global B2B marketing strategy for including social media channels, multi channel targeted campaigns, promoting international events and author compelling technical content. The ideal candidate will have strong engineering or technical copywriting experience of complex engineering products to B2B customers.
Hybrid role, minimum of two days per week in the office.
Skills
Over five years B2B marketing experience to engineering, technology, or related audiences.
Content creation specialist, authoring and editing.
Understand and communicate technical needs, products and applications.
Complex B2B marketing strategy and campaign management.
Data handling, digital analytics and sales reporting.
Marketing or Business Studies degree similar qualification.
Role
Develop and implement marketing strategy.
Write content including editorials, news stories, white papers, brochures, and gated or download content
Own advertising campaigns across print, digital, collaborations particularly LinkedIn content, monitoring, reporting and post campaign analysis. Also website content using analytics to drive new content creation.
Manage comprehensive communication plans for product life cycles and new product launches.
Track and report marketing performance.