Marketing Graphic Designer
Location: City of London
Location type: Hybrid
Who we are
GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we re able to create trusted intelligence on the world s largest industries for thousands of companies, government organisations and industry professionals in one fully integrated platform.
We began our journey in 2016, by combining a diverse range of specialist information services companies, many with decades of trusted customer relationships and deep sector specialisms. Today, we believe in the power of collaboration and operate as a single company, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers globally. The combination of deep expertise within the industries we serve and an innovative mindset, are unique and fundamental to ongoing success of our business.
Why join GlobalData?
GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world s trusted source of strategic industry intelligence.
Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people and it s the collaboration of our teams that have shaped our success and will continue to do so in the future. Our colleagues are led by a strong management team who offer training, development and coaching that allows both early and experienced talent to progress in their career.
The role
As the Marketing Graphic Designer, you will play a pivotal role in the creation and delivery of marketing campaigns to support GlobalData s ambitious AI growth and brand positioning goals.
Your core role will be centred around building designs for multi-channel content needed for these campaigns, ensuring timely delivery of bold, innovative creations, and monitoring success in order to steer the design strategy going forwards.
This is a rare opportunity to be part of an exciting new marketing team with a huge opportunity to drive brand amplification and ambitious growth targets, with significant visibility from senior leadership.
Key responsibilities:
- Content creation design engaging multi-channel content for our website, social media, email, marketing collateral, webinars, and event branding to elevate product marketing and thought leadership campaigns.
- Digital design develop different types of content for the full breadth of campaigns, including animated product videos and demos, social media adverts, GIFs, email imagery, iconography, branded merchandise, digital advertising, and more.
- Communication effectively present design reasoning, decisions, and results to senior stakeholders and management across the business.
- Testing and analysis conduct A/B testing and monitor success of designs to understand the effectiveness of your work and identify areas for improvement.
- Reporting work with the Content Marketing Executive to analyze the success of all content and campaigns to inform decisions about future campaigns and designs.
- Brand identity develop and defend our brand s visual identity to drive new brand direction and enhance marketing strategies.
- Competitor analysis conduct competitor research to identify news ways to present our brand, and drive leads and demand.
- Strategy assistance work closely with the Marketing Director to develop strategies by presenting new ideas and inspiration for design types and tactics.
- Organisation and planning build and maintain design plans and calendars to keep up with campaign delivery and forward plan effectively.
Role requirements:
- Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro or equivalent).
- Good video editing and animation/motion graphic skills (this is essential).
- Strong sense of design principles, typography, and layout
- An understanding of how design impacts marketing success
- Graphic design degree or equivalent qualifications/experience
- Minimum 3 years experience in a Graphic Designer role, preferably working with a Marketing team.
- Excellent attention to detail
- Excellent time management and organisation skills
- Excellent communication and ability to articulate the thought process behind your design decisions to senior management.
GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
To find out more and to apply to our roles please visit (url removed).